What is considered a top search engine position?

Recent studies indicate that if people can't find what they're looking for within the first 30 listings of a search query, they will enter a different search term and look elsewhere.

With that in mind, we consider a top position to be a listing in the first 30. Of course, everybody wants to be number one in every search engine, but in reality, no search engine optimization company can absolutely control what a search engine does. Our objective is to do what it takes to secure prominent positions across all major search engines.

What is a keyword?
A keyword (or key phrase) is the set of words that is typed into the search box of a search engine to find a particular business or topic. Our service requires that keywords consist of 2 or more words, as single words cannot be effectively promoted. Examples of keywords would be “Southern California web site designer”, “commercial landscape developer”, “Hawaiian bed and breakfast”, “integrated circuit manufacturer”, etc.

Can you help me with my keywords?
Yes. Our optimization process includes an analysis of the keywords you submit to determine which keywords, and variations of your keywords, will be seen most often. We will review the words you provide us, analyze historical search data, then work with you to determine the best search terms that will drive traffic to your site.

Why are we limited to 10 keywords?
The 10 keywords we need should pertain to the entire theme of the site. We start with the 10 keywords you provide us, and based on our analysis of actual search terms and the content on your site, will create variations of those 10 to use in optimizing your site. We may use common misspellings, plural or singular versions, repeat them using all capitals, etc. We ask for only 10 because people tend to get carried away, thinking they can be found for any search term they add to their meta tags. If you want us to work with more keywords, our fee is $30 for each additional keyword.

Another factor to consider is "keyword density" which can play a major factor in determining where your site gets ranked. Keyword density is the number of times your keywords appear in relation to other words on your web page.

For example, if your page had only the words "movie theater" on it, the keyword density would be 100% for the keyword "movie theater". If your page had on it, "Our movie theater is the best", then the keyword density would be 50% because each word is 25% of the entire text (search engines ignore common words like "is" and "the". Keyword density is a factor by which a search engine can "measure" your site to determine how relevant it is to the searcher.

What is a doorway page?
A doorway page is a page that is built to score high in the search engines for a particular keyword or search phrase. When a doorway is visited by a searcher, it simply links to your web site. Major search engines accept these pages as long as the page directs the searcher to what he/she is looking for.

How do search engines determine rankings?
Most search engines use programs called "spiders" to crawl through web pages. These spiders follow links to capture information about your web site, and each page's contents in an index. This index, essentially a list of words, is updated by recrawling your site periodically. Effective search engine optimization provides spiders with the kind of information that can influence where your site gets ranked. Search engines are also placing greater emphasis on site "popularity" - giving sites that are linked to many other sites higher positions.

I have seen ads for companies that submit to thousands of search engines for one low price. Why should I choose a professional optimization company?
The fact is, the only way these companies can do what they claim is by using bulk submission programs -programs that could actually get your pages banned from the major search engines. Making matters worse, some of the thousands of search engines that these programs submit to, exist solely for the purpose of harvesting e-mail addresses. For this reason, WebsiteKeywordSubmission.com concentrates its efforts on the quality, not quantity of submissions, and submits to major search engines only by hand.

Do you ever use questionable or unethical tactics to "trick" the search engines?
While other companies may resort to questionable or unethical techniques to get results, we don't. The major search engines now actively target tricks such as keyword stuffing and page cloaking. If your site is identified as using such tricks, it could get banned. Our job is to stay abreast of what the major search engines are looking for to achieve results without having to resort to unethical tactics. At WebsiteKeywordSubmission.com we use only legitimate techniques and strategies, and would do nothing to compromise your business reputation.

Our web site is already optimized. Can you still help?
If your site has already been optimized, but you don't want to deal with the hassle of submissions or resubmissions, we can help. Just select our "Search Engine Maintenance" plan. We will hand submit your site to the major search engines and use automated tools to submit to over 100 secondary search engines. We'll even do paid submissions to Yahoo! and LookSmart for you subject to an additional charge.

Do I need to host my web site with your company?
WebsiteKeywordSubmission.com provides hosting services through its parent company, WebPublictee.com. However, you do not need to host with us to take advantage of our services. If you are with another host company, you will need to provide us with information (hostname, username, password, and initial directory) to access to your web files via FTP.

Click here for information about WebPublictee.com hosting services.

How long will it take to see listings?
With more than 5 million web pages being submitted each day to the search engines, it generally takes at least 6 weeks to begin seeing listings, so patience will be required. For LookSmart and Yahoo!, which are done through paid submissions, your site is guaranteed to be reviewed within 7 business days, and your listing should appear in about 2-3 weeks if it is accepted.

Why do you use paid submission services?

For Yahoo!, paid submission is mandatory for all commercial sites. We have also learned over the years that paid submissions get reviewed faster and have a greater chance for success than non-fee submissions. Please note however that no search engine guarantees they will list your site, not even paid submission services like Yahoo! Submission fees are non-refundable even if your site is not accepted.

If I choose the Pay-for-Performance Plan, can I cancel at any time?
Several hours are required to prepare and optimize your site before it is submitted. With some search engines now taking up to a year to index sites, we require a 6-month commitment to ensure we have enough time to see the complete results of our work. If service must be canceled prior to the completion of the 6 month term, you will be charged a cancellation fee equal to the last full month’s billing multiplied by the number of months remaining to complete the 6 month term, or $100, whichever is greater. At the end of the 6-month term, you may cancel service at any time. To cancel service, just e-mail us at contact@websitekeywordsubmission.com.

Why is Search Engine Maintenance important?

Over time your positions will change as new pages get submitted and inevitably, some will get ranked higher than yours. Search engine companies will also change their ranking programs from time to time, and drop unpopular pages in order to deliver the most up-to-date content they can to their audience. Search Engine Maintenance will keep your pages in front of the search engines through periodic submissions and allows us to keep you updated on the latest tips, tricks, and techniques to maintain your positions. A regularly scheduled maintenance program is an absolute necessity for serious commercial web sites that have already been optimized.

How often should I perform a Search Engine Maintenance?

The frequency of maintenance depends on the specific needs of your business. If you just completed a significant revision of your site, you may want to get your updated pages submitted to and listed in the search engines. If you operate in a highly competitive industry that relies on its web site for generating revenue, a monthly maintenance may be required to maintain a top position. If your site is not business critical, a quarterly or annual maintenance may be all you'll need just to make sure your keywords and other meta tags are up to date and your site is optimized to score well with the latest search engine programs.

Yahoo! Express requires a $299 annual recurring fee per submission. How do you handle the billing?
After optimizing your site specifically for Yahoo!, we submit your site using the credit card information you provide us with your order. We require that you read and accept Yahoo!'s terms and conditions as stated on their web site at www.yahoo.com. In submitting this way, you are billed directly by Yahoo! for the initial and recurring annual fees.

What credit cards do you accept?
Visa, MasterCard, and American Express are accepted.

How am I billed?
To keep our overhead low, and our pricing competitive, we only accept credit cards for payment. A report will be run on the last day of each month indicating your search engine results. Your credit card will automatically be charged on the first day of every month for the results of the previous month. You will receive an invoice by e-mail. All billing inquiries can be directed to contact@websitekeywordsubmission.com.

Guaranteed Positions - Do you guarantee positions?

Search engines will change algorithms, delete sites, change submission criteria and do all sorts of things without revealing their secrets. Although we do our best to stay on top of what the search engines are looking for, we cannot control positions, and thus cannot guarantee exactly where you’ll be listed. We can strongly influence, but not directly control positions. (No other company can directly control positions, either).

One thing we can guarantee is your satisfaction. It will take a minimum of 3 months to fully index and position your site. If after 6 months, you are not completely satisfied with our service, we will gladly refund your money, less any actual fees paid to submission services (such as Yahoo! and Inktomi).

How do I contact customer support?
Support questions can be e-mailed to contact@websitekeywordsubmission.com, where a reply will be given as soon as possible, generally within 1 business day.